Channel Platform Sales Director

Company: Resonate
Location: Washington
Posted on: April 13, 2025

Job Description:

Resonate is disrupting the marketing and advertising landscape with cutting-edge technology that brings together real-time survey data and insights on over 230 million consumers and online behavioral data all in one platform. Resonate has pioneered a completely new way to identify, understand, and engage highly targeted audiences through our partnerships with the

The role of Channel Platform Sales Director owns existing Resonate channel partner relationships. They drive the ongoing strategy, success, and revenue of each partner and are accountable for the revenue growth of our data business. They must understand the partner marketplace ecosystem and the media buy-side requirements and challenges and be able to design solutions/offerings that drive Resonate impact within the client organizations, ensuring joint business success. You will work closely with our Data Product Activation team and be a subject matter expert for our core Agency sales organization. Our channel partnership focus is on revenue growth and client adoption, and foster channel partner and client relationships.

Key Responsibilities

• Drive revenue from our existing channel partnership relationships with DSPs, Marketplaces, and SSPs. Achieve quarterly/annual revenue targets and revenue retention
• Be the Resonate expert in managing partnerships with our channel partnership clients and platforms and build relationships at all levels.
• Present Resonate solutions and best practices to programmatic buyers and platform teams to generate new business from incremental partners and platforms.
• Establish ambitious growth plans for all existing partnerships within your assigned territory.
• Work with clients to define critical goals, key performance indicators, and aid the client in achieving their goals
• Position Resonate syndicated and custom data solutions through strategic value-based selling, business case definition, ROI analysis, and analyst data
• Develop and test optimization strategies with client partners and identify approaches to maximize data usage, performance, and revenue.
• Strategic account development, establishing and building up C-level contacts, identifying and developing opportunities
• Work with all internal support teams and appropriate client resources such as Data Activation Product, Sales Engineers, Professional Services, Executives, Partners etc. Advocate channel partner needs and issues cross-departmentally
• Stay up to date on the latest programmatic trends and technologies to identify new opportunities and use cases for Resonate assets.
  
  Qualifications & Experience Requirements
  
  • 6-8+ years of sales experience required, preferably a mix of SaaS platform sales, syndicated and custom data sales, and marketplace partners with a proven track record in working with agencies and platforms.
  • Bachelor's Degree preferred
  • Successful sales track record at or above quota and demonstrated ability to build and manage a pipeline for systematic success
  • Ability to grow and renew current client accounts is required
  • Proven consultative sales solution skills, including the ability to articulate a clear, concise return on investment value statement
  • Experience in selling data solutions through channel partners is an advantage
    
    Personal Success Characteristics that will bring you success in this role include:
    
    • Hustle and desire to win
    • Strong communication skills and comfortable interacting and building relationships at all levels within an organization
    • Collaborative working methods, inclusive of other professionals outside of direct team
    • Strong executive presence, analytical with strong business acumen
    • Flexible personality, able to adapt to surroundings
    • Experience articulating ROI for clients through the sales process by developing win-win solutions
    • Have endless curiosity about clients' data and business challenges and possess the problem-solving skills to help them find solutions
    • Have a passionate belief that software and good data analytics are game changers for a client's business
    • Able to work under pressure and deadlines
    • Learn fast, apply what you've learned, and build on it methodically to master new skills and insights quickly
    • Desire to have fun everyday with your team and your clients
      
      Benefits
      
      Besides the opportunity to work with smart, fun, hard-working Resonate employees, you will have uncapped growth potential, a work/life balance, and a competitive suite of benefits.
      
      Location
      
      At Resonate, we take a remote-first approach to work, offering a flexible environment that empowers our team to collaborate seamlessly across different locations. While we embrace remote work, we also encourage thoughtful and intentional in-person collaboration to foster connection and teamwork when needed. Whether you're working from home or joining us in one of our state-of-the-art offices, you'll have the tools and resources you need to succeed.
      
      Resonate is headquartered in Reston, VA, with offices in New York City and Washington, D.C. Join us and be part of a team that's changing the industry!
      
      Our EEO Statement:
      
      Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outline by federal, state, or local laws.
      
      Find out more about our story at www.resonate.com.Required
      Preferred

      Job Industries

      • Other

Keywords: Resonate, Ellicott City , Channel Platform Sales Director, Executive , Washington, Maryland