Associate Strategic Analyst (Entry Level)

Company: EAB (Education Advisory Board)
Location: Washington
Posted on: April 25, 2025

Job Description:

Associate Strategic Analyst (Entry Level)Location: Washington, D.C.Number: 602785Job Category: MarketingJob Department: Enrollment ServicesJob Family: Campaign Strategy, Targeting & DemographicsJob Type: Full TimeLevel: ExperiencedAt EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement.The Strategic Analysis team is focused on optimizing partner campaigns and creating impactful program-level reporting and presentations for our partner services and sales teams. As an Associate Strategic Analyst, you will gather, analyze, and interpret campaign results and other market factors to measure the effectiveness of direct marketing programs and partner performance, providing proactive audience and marketing recommendations to generate the greatest return on investment.At EAB, Associate Strategic Analysts work on one of three teams:

• Enroll360 Team utilizes an ecosystem of best-in-class enrollment solutions to help colleges and universities expand their reach and engage more right-fit students.
• Adult Learner Recruitment Team combines strategic support with custom lead generation and responsive, choreographed marketing campaigns at scale to help partners meet graduate and adult enrollment goals.
• Advancement Team delivers to partners a personalized donor experience, increased levels of giving, and expands the advancement staff productivity.This role is open to candidates in Richmond, VA or Washington, D.C. Team placement is determined by business need at time of hire.Primary Responsibilities:
  • Develop marketing strategies from an audience and product standpoint, providing customized campaign recommendations to achieve partners' short and long-term goals.
  • Provide data-driven, audience selection recommendations for use in marketing campaigns.
  • Provide proactive analytical and monitoring support to partner-focused account teams; diagnose and identify immediate improvement and up-sell opportunities.
  • Clearly communicate campaign performance results to account teams and management; develop comprehensive partner presentations to create compelling, holistic analysis which demonstrates EAB's value and ROI.
  • Use a variety of statistic, analytic, data visualization tools to project, monitor, report campaign strategy outcomes.
  • Utilize data visualization tools to create reports and dashboards.
  • Serve as analysis thought leader in internal partner services meetings.
  • Understand the higher education landscape and leading practices in direct & digital marketing as well as EAB's products and services utilizing a data-driven approach to achieving unique institutional goals of our higher education partners.
  • Perform other related responsibilities as assigned.Basic Qualifications:
    • Bachelor's degree in an analytically related field (e.g., mathematics, statistics, engineering, computer science, economics, business, etc.).
    • Demonstrated ability to think analytically and conceptually.
    • Experience developing compelling presentations and communicating insights to inform and influence business decisions.
    • Experience conducting analyses (medium agnostic).
    • Excellent interpersonal, verbal, written, and persuasive communication skills.
    • Strong demonstration of deductive reasoning.
    • Experience conducting analyses using Excel.Ideal Qualifications:
      • Professional or educational background in analysis of marketing programs or higher education.
      • Experience in a direct marketing environment.
      • Experience using data visualization tools, such as Tableau, MicroStrategy or ESRI.
      • Self-starter with a real drive for impact and an entrepreneurial mindset.
      • Solid technical database knowledge and experience applying SQL concepts.
      • Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration.Compensation:The anticipated starting salary range for this role is $49,500 - $57,500 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location.Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:
        • Medical, dental, and vision insurance plans; dependents and domestic partners eligible.
        • 20+ days of PTO annually, in addition to paid firm and floating holidays.
        • Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each).
        • 401(k) retirement savings plan with annual discretionary company matching contribution.
        • Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans.
        • Employee assistance program with counseling services and resources available to all employees and immediate family.
        • Wellness programs including gym discounts, incentives to promote healthy living.
        • Paid parental leave with phase back to work program for birthing and non-birthing parents.This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need.
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Keywords: EAB (Education Advisory Board), Ellicott City , Associate Strategic Analyst (Entry Level), Professions , Washington, Maryland